Auction Napa Valley raises $7.3 million for charity, reaches millions through social media #ANV11

by TrevR on June 7, 2011

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This past weekend as the skies opened up and rain poured down, high-flying wine lovers followed suit–opening up their wallets to raise a total of $7.3 million for local charities.

Auction Napa Valley, the valley’s annual wine auction, was held over the course of several days with bidders vying for numerous lots featuring (among many other things) Napa Valley’s finest. Over the course of 31 years the Auction has raised more than $100 million–a milestone worth raising a glass to. Check out the official recap press release here (warning PDF).

In addition to amazing food, wine and hospitality, which has already been covered ad nauseam, this year’s event built on 2010′s embrace of all things social media.

Attendees busily shared status updates, photos and video with Facebook friends, tweeted updates and images of all the happenings and iPad’s were used to capture and share behind the scenes details.

Here’s a quick overview of the social media aspect of Auction Napa Valley 2011 (for those interested, here’s the 2010 breakdown).

Overall Statistics
122 blog mentions
300 news mentions
1,515 tweets, leading to 3.4 million impressions

Building Buzz: Social media discussions of Auction Napa Valley slowly built throughout the week leading up to the event before peaking on June 4th

There were no big surprises when it came to looking at the most active Twitter users. That group was led by @NapaVintners, the event organizer, who accounted for 37% of all related tweets. @Meadowoodnews was next accounting for 19%, which also makes sense given that Meadowood was once again the venue for all the action.

The graphic below showcases the top ten most active Twitter handles–it was good to see more wineries get in to the mix this year (@JosephPhelps @SigVin @Cuvaison @ClosduValNapa @AmeliaCeja).

Most Active Twitter Users: Event organizers, hosts and local wineries all actively engaged via Twitter during Auction Napa Valley 2011

Until next year…

[techtags: Napa, Napa Valley, wine, winery, Auction Napa Valley, Auction Napa Valley 2011]

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About the Author

has written 726 posts on The Cork Board. He was born and aged in the Napa Valley and has a passion for wine, writing and social media, which led him to co-found this blog in early 2007. Follow him on Twitter and Google+.

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