Back in January we published an article examining the opportunities for local wineries to tap into social media in a more profound way. Since that time, many have done creative, engaging things.
One of our suggestions was to utilize Foursquare, the growing location-based social network, to offer specials, reward repeat business, merge online and offline, etc. Again, many local establishments are now doing just that (though the vast majority are not).
Yesterday, Foursquare announced a new feature that should make its offering far more compelling to local businesses.
Nearly every business website these days has buttons linking visitors to the establishment’s Facebook Page or Twitter handle. Now, businesses can put an ‘Add to Foursquare’ button on their site as well. Great, another button you’re thinking. There’s more.
Doing so will enable site visitors to add Foursquare ‘tips’ from your site to their foursquare ‘To-Do’ Lists with just a couple clicks. What’s more, those visitors who add such tips can also then receive a push-notification (from you) to their phones whenever they check-in anywhere nearby your business. Now that’s powerful stuff from a marketing point of view if you ask us!
Here’s how to get your button in five steps:
1) Go to foursquare.com
2) Search/find your business
3) On your business’ dedicated page, click on the < / > button
4) Select the style/color button you want
5) Copy the embed code and paste it into your website where you want it to appear
Any local establishments already using the button?
Hit me up on Foursquare if you found this useful.