Last Friday, March 12th saw a Napa Valley Tweet-up take place here in the valley. The event was sponsored by Robert Mondavi Winery and provided the opportunity for networking, conversation and of course wine.
Since we were unable to attend due to the fact that our new little one arrived just days before the event, we decided our contribution would be a quick analysis.
For the purposes of this exercise, we analyzed three separate hashtags that were used during the Napa Valley Tweet-up, including: #NVTweetup, #NapaValleyTweetUp and #NVT10. All data presented here is based on the date range of March 1st – March 14th, 2010 and was compiled using Sysomos MAP.
All told the #NVTweetUp event saw participants send approximately 1,200 tweets, which translated to an estimated 1.4 million impressions.
The solid percentage of Re-Tweets leads us to the conclusion that a small sub-set of attendees were generating a majority of the content, which was then being Re-Tweeted by others.
In terms of key words that were being Tweeted, it’s no surprise to see “Mondavi” “winery” and “napa” at the core and used often in conjunction with one another (noted by the thicker grey lines). Based on the image below we can also conclude that the event had an overall positive vibe, as terms such as “fabulous” “nice” “love” “wonderful” “good” and “great” appeared quite often.
We also decided to look at which of the attendees drove the conversation–the image below highlights the Top 10 Twitter users from the event. @GabrielCarrejo drove 28% of the conversation, followed by @pmabray (16%), @sharayray (8%), @winesoiree (7.5%), @hellovino (7%), @markdevere (7%), @sunshinemug (6.8%), @nicolalilylou (6.8%), @wineinkbytia (6%) and @danicasattui (5.8%) rounding out the Top 10.
[techtags: Napa, Napa Valley, wine, winery, Napa Valley Tweet Up, NVTweetUp, #NVTweetUp, Napa Twitter, Napa Valley Twitter]