An analysis of online buzz from the Napa Valley TweetUp #NVTweetUp

by TrevR on March 16, 2010

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Last Friday, March 12th saw a Napa Valley Tweet-up take place here in the valley. The event was sponsored by Robert Mondavi Winery and provided the opportunity for networking, conversation and of course wine.

Since we were unable to attend due to the fact that our new little one arrived just days before the event, we decided our contribution would be a quick analysis.

For the purposes of this exercise, we analyzed three separate hashtags that were used during the Napa Valley Tweet-up, including: #NVTweetup, #NapaValleyTweetUp and #NVT10. All data presented here is based on the date range of March 1st – March 14th, 2010 and was compiled using Sysomos MAP.

All told the #NVTweetUp event saw participants send approximately 1,200 tweets, which translated to an estimated 1.4 million impressions.

Twitter buzz around the Napa Valley Tweet-up peaked on March 12, 2010, the day the Tweet-up took place here in the valley

Similar to our previous event analyses, the vast majority (45%) of Tweets issued around the Napa Valley Tweet-Up were considered “regular” Tweets, while 34% were Re-Tweets and 21% were @replies.

The solid percentage of Re-Tweets leads us to the conclusion that a small sub-set of attendees were generating a majority of the content, which was then being Re-Tweeted by others.

A breakdown of the types of Tweets sent using any of the three hashtags #NVTweetUp #NapaValleyTweetUp #NVT10

In terms of key words that were being Tweeted, it’s no surprise to see “Mondavi” “winery” and “napa” at the core and used often in conjunction with one another (noted by the thicker grey lines). Based on the image below we can also conclude that the event had an overall positive vibe, as terms such as “fabulous” “nice” “love” “wonderful” “good” and “great” appeared quite often.

A view of the most commonly used terms by those that Tweeted using #NVTweetUp #NapaValleyTweetUp or #NVT10

We also decided to look at which of the attendees drove the conversation–the image below highlights the Top 10 Twitter users from the event. @GabrielCarrejo drove 28% of the conversation, followed by @pmabray (16%), @sharayray (8%), @winesoiree (7.5%), @hellovino (7%), @markdevere (7%), @sunshinemug (6.8%), @nicolalilylou (6.8%), @wineinkbytia (6%) and @danicasattui (5.8%) rounding out the Top 10.

A breakdown of the Top 10 Twitter Users to send Tweets using #NVTweetUp, #NapaValleyTweetUp or #NVT10

[techtags: Napa, Napa Valley, wine, winery, Napa Valley Tweet Up, NVTweetUp, #NVTweetUp, Napa Twitter, Napa Valley Twitter]

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About the Author

has written 725 posts on The Cork Board. He was born and aged in the Napa Valley and has a passion for wine, writing and social media, which led him to co-found this blog in early 2007. Follow him on Twitter and Google+.

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