All told the #SauvBlanc tasting had significantly more participation than the previous month’s #CaliCabs tasting (~8,600 tweets sent vs. ~3,500 tweets), which also translated into a much broader reach (6 million impressions vs. 4.8 million impressions).
One thing we noted with the #CaliCabs tasting was the relatively small percentage of @reply messages that were sent (approximately 22% of all Tweets). With last week’s #SauvBlanc tasting the percentage of @reply message (aka conversations between two or more Twitter users) jumped to nearly 27% of all Tweets–a particularly significant stat given the higher overall volume of Tweets.
Based on this measure it appears the #SauvBlanc tasting drove more true conversation, which is what we believe the event was designed to be all about in the first place.
In terms of the common conversation drivers during the event, expected words such as “wine” “tasted “sauvignon” and “blanc” appeared quite often. Also of note were terms referencing the regions where Sauvignon Blanc is typically produced, including “napa” “loire” and “touraine”.
Stay tuned for the April 1st #wineblends tasting event that will follow the same format but will be open to any grape from any region.