A quick analysis of the #SauvBlanc Twitter tasting event

by TrevR on March 8, 2010

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Just like we did for the #CaliCabs Twitter tasting event back in February, we’ve pulled together a super-quick analysis of last week’s #SauvBlanc tasting event.

All told the #SauvBlanc tasting had significantly more participation than the previous month’s #CaliCabs tasting (~8,600 tweets sent vs. ~3,500 tweets), which also translated into a much broader reach (6 million impressions vs. 4.8 million impressions).

Use of the Twitter hashtag #SauvBlanc saw a clear spike on Thursday, March 4, 2010--the day the virtual tasting event took place

One thing we noted with the #CaliCabs tasting was the relatively small percentage of @reply messages that were sent (approximately 22% of all Tweets). With last week’s #SauvBlanc tasting the percentage of @reply message (aka conversations between two or more Twitter users) jumped to nearly 27% of all Tweets–a particularly significant stat given the higher overall volume of Tweets.

Based on this measure it appears the #SauvBlanc tasting drove more true conversation, which is what we believe the event was designed to be all about in the first place.

A breakdown of the types of Tweets that were sent using the #SauvBlanc hashtag

In terms of the common conversation drivers during the event, expected words such as “wine” “tasted “sauvignon” and “blanc” appeared quite often. Also of note were terms referencing the regions where Sauvignon Blanc is typically produced, including “napa” “loire” and “touraine”.

A view of the most commonly used terms by those that Tweeted with the #SauvBlanc hashtag between March 1st and March 7th 2010

Stay tuned for the April 1st #wineblends tasting event that will follow the same format but will be open to any grape from any region.

[techtags: Napa, Napa Valley, wine, winery, #SauvBlanc, Twitter tasting, Twitter event, #wineblends]

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About the Author

has written 725 posts on The Cork Board. He was born and aged in the Napa Valley and has a passion for wine, writing and social media, which led him to co-found this blog in early 2007. Follow him on Twitter and Google+.

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