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A quick analysis of the #SauvBlanc Twitter tasting event

by TrevR on March 8, 2010

Just like we did for the #CaliCabs Twitter tasting event back in February, we’ve pulled together a super-quick analysis of last week’s #SauvBlanc tasting event.

All told the #SauvBlanc tasting had significantly more participation than the previous month’s #CaliCabs tasting (~8,600 tweets sent vs. ~3,500 tweets), which also translated into a much broader reach (6 million impressions vs. 4.8 million impressions).

Use of the Twitter hashtag #SauvBlanc saw a clear spike on Thursday, March 4, 2010--the day the virtual tasting event took place

One thing we noted with the #CaliCabs tasting was the relatively small percentage of @reply messages that were sent (approximately 22% of all Tweets). With last week’s #SauvBlanc tasting the percentage of @reply message (aka conversations between two or more Twitter users) jumped to nearly 27% of all Tweets–a particularly significant stat given the higher overall volume of Tweets.

Based on this measure it appears the #SauvBlanc tasting drove more true conversation, which is what we believe the event was designed to be all about in the first place.

A breakdown of the types of Tweets that were sent using the #SauvBlanc hashtag

In terms of the common conversation drivers during the event, expected words such as “wine” “tasted “sauvignon” and “blanc” appeared quite often. Also of note were terms referencing the regions where Sauvignon Blanc is typically produced, including “napa” “loire” and “touraine”.

A view of the most commonly used terms by those that Tweeted with the #SauvBlanc hashtag between March 1st and March 7th 2010

Stay tuned for the April 1st #wineblends tasting event that will follow the same format but will be open to any grape from any region.

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About the Author

has written 706 posts on The Cork Board. He was born and aged in the Napa Valley and has a passion for wine, writing and social media, which led him to co-found this blog in early 2007. Follow him on Twitter @TrevR.

  • http://www.drinknectar.com/ @nectarwine

    This is a great recap. What program are you using to do the analysis? I followed real time with http://www.wthashtag.com/sauvblanc. It only captured 2700 tweets during the event by 600 people. There is obviously something that it is missing. We are hosting an event on March 25 (#WAMerlot) and I would love to get this type of analysis. Any recommendation you can offer would be great.

    Josh @nectarwine on Twitter

  • TrevR

    Hi Josh,

    The tool we used for this analysis, as well as the #CaliCabs analysis we posted a few weeks back, was Sysomos MAP. Detail here: http://sysomos.com/products/overview/sysomos-map

  • rickbakas

    Really great analysis. The results I was most happy with was what you pointed out here… True interaction was the goal and it was really encouraging to see the wineries sharing useful info.

    I was hoping to see the general public feel comfortable enough to join in. These online tastings usually have wine/tech people because they understand what's supposed to happen. When planning these online tastings, I put the most effort into educating average wine drinkers on how to be a part of it so they feel comfortable enough to not only use the technology, but talk about wine *while* using the technology. We're getting there!

  • http://DrHo.ro/ Dr. Horo

    Great #sauvblanc post.

    I hadn't heard of Sysmos.

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