Anyone who’s had the pleasure of dining at Chef Michael Chiarello’s Bottega restaurant in Yountville can attest to the fact that the wine is very reasonably priced.
This is, of course, very much by design.
A bottle of ’07 Cliff Lede Sauvignon Blanc from Stag’s Leap? On the menu for $32. How about a bottle of 2004 Trefethen Oak Knoll District Napa Valley Cabernet Sauvignon? Yours for $70.
When we spoke with Chiarello last summer, he told us about the closer-to-retail wine pricing strategy he was looking to implement. Now, in the video below, he gives us an update on how the wine program has been received and what, if any, changes may be in store…
[techtags: Napa, Napa Valley, wine, winery, Bottega, Michael Chiarello, Michael Chiarello restaurant, Bottega Yountville, Cliff Lede Vineyards, Trefethen Family Vineyards]