Today saw some interesting wine industry news as Napa’s Bin to Bottle and San Francisco’s Crushpad announced a ‘strategic partnership’ that aims to provide wine brands in the 500 to 5,000 case range with all the core business functions needed to develop a successful brand.
For its part, Bin to Bottle provides custom crush services, including tank and barrel fermentation in state of the art facilities, a full-time quality control enologist, a full service wine laboratory and much more (see our previous interview with Bin to Bottle managing partner Marco DiGiulio for more information). Everything is run out of the operation’s south Napa location, in which Crushpad has now also established offices.
Here’s a quick graphic illustrating what the Bin to Bottle/Crushpad combo is able to offer, including everything from winemaking expertise to logistics management, to legal and compliance and eCommerce services.
To us, this seems like an excellent value proposition for wine brands (not to mention a solid teaming of upstart wine industry businesses), particularly given the current economic climate. Additional details can be found here.