A couple weeks ago we wrote about brand ownership and looked at the phrase “Napa Valley”. As promised, today we’ve got a few more local brands to have a look at–namely, Bottega Ristorante, The French Laundry, The Hess Collection, Paraduxx and Robert Mondavi Winery. There are keyword clouds for each brand included below, along with [...]
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Earlier this summer we spoke with Rudy McClain, the local filmmaker who was working on a documentary (dubbed Merlove) about the Merlot varietal. After attending the first-ever public screening of the film, we wrote the following: We really, really wanted to have at least one underlying ‘story’ carry us from start to finish. For us, [...]
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