In part two of our three part video interview with Chef Michael Chiarello we discuss the wine program being planned for his new Yountville restaurant, Bottega.
While the program is not totally set in stone just yet, it is very encouraging as a consumer to hear Chiarello talk about a top-tier restaurant that doesn’t plan to mark-up bottles of wine by absolutely absurd margins as has (sadly) become the norm.
Stay tuned for the third and final installment of our interview with Chiarello–the next one is quite lengthy, but we hope entertaining nonetheless. You’ll hear more about Bottega and what’s being planned there, as well as NapaStyle and more. If you missed the first installment, you can find it here.
TechTags Plugin [ Napa | Napa Valley | wine | winery | wine program | Michael Chiarello | Bottega | Bottega Ristorante | Bottega Yountville | Bottega napa | Michael Chiarello Bottega ]
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Awesome video… great to see a top TV personality endorsing the benefits of private label wine. It’s certainly catching steam as the recession hits hard and wipes out big brand rollout strategies. Private label benefits the trade with better value and brand recognition, and benefits the consumer with cheaper prices. The missing link is experienced negociants that can put quality juice in the bottle.
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