Big changes are afoot at COPIA, downtown Napa’s ‘American Center for Wine, Food, and the Arts’, according to a press release issued by the organization today. The release is framed around key messages such as creating a new ‘foundation for growth’, but what becomes clear from a closer read is that the organization’s president (Arthur Jacobs) and its chief marketing and development officer (Larry Tsai) are out–most likely as a result of the organization’s slow growth.
It’s no secret to locals that COPIA hasn’t quite lived up to the hype since opening in November 2001, so these moves aren’t a total surprise. With the newly opened Oxbow Public Market right next door, COPIA will be looking to capitalize on the (expected) increase in traffic.
To that end, COPIA has also announced the appointment of Master Sommelier Andrea Immer as the organization’s first ‘dean of wine studies’ according to the release. Immer, who is well known for her television shows on Fine Living and The Food Network, will “…serve as the first member of a new panel of wine luminaries who will rotate through COPIA on an ongoing basis, offering consumer and corporate wine education classes.”
Now that sounds interesting to us. Check out the full press release for more details.
[techtags: Napa, Napa Valley, wine, winery, COPIA, Andrea Immer]