Terlato Wines International, which is involved with a whole host of Napa Valley wine brands such as Brandlin, Chimney Rock, Cuvaison Estate Wines, Markham Vineyards, Rutherford Hill and Terlato Family Vineyards, has announced the ‘launch’ of a new brand called Tangley Oaks.
Tangley Oaks offers three classic varietals — Merlot, Chardonnay and Cabernet Sauvignon — from grapes grown in Napa Valley and Santa Barbara and targets the so-called ‘trade up’ consumer who is willing to spend a few extra bucks for something perceived to be a luxury item.
In a press release, Terlato’s chief marketing officer David Lane is quoted as saying:
“Tangley Oaks fulfills the desire in this growing segment for a luxury wine, approachably priced from $14 to $20, which provides consumers with a quality product from some of the most esteemed appellations in California…”
There’s no doubt the $14 – $20 price range is a sweet spot in the market, the question will be around the quality of the product. There have been a couple reviews of the 2003 Tangley Oaks Merlot that have appeared on the Internet, with descriptions saying the wine was “okay”.
Anyone else out there tried Tangley Oaks and have an opinion on it? If so, let us know in the comments.
[techtags: Napa, Napa Valley, wine, winery, Terlato Wines International, Terlato, Brandlin, Chimney Rock, Cuvaison Estate Wines, Markham Vineyards, Rutherford Hill Winery]