AmericanWinery.com launches ’2.0-ish’ direct-to-consumer marketplace

by TrevR on October 23, 2007

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The folks at AmericanWinery.com, a wine marketing company, got in touch this afternoon to let us know about the launch of their Consumer Direct Marketplace (or CDM for short…ah, another acronym!)

The marketplace, which is open to any U.S.-based winery, promises there is “no setup fee”, “no monthly fees”, “no hidden costs”, and “no transaction costs” (sounds a bit like a credit card offer, doesn’t it?) After a winery signs up and creates its profile page (where it is free to add tasting notes, photos, upcoming events, etc.), the process seems relatively simple:

  • A consumer orders wine from AmericanWinery.com
  • AW processes payment through a secure payment gateway
  • Wineries pack and ship the order to the consumer
  • AW sends each winery a monthly check for 90% of their sales

The one caveat is that shipping compliance remains the responsibility of the winery to deal with. Of all the states with wineries listed on the site, California is (not surprisingly) the most well represented with 268. Washington state is a distant second with 101 wineries, followed by Oregon with 49. We ran a quick search on the site to see which Napa Valley wineries are currently leveraging the marketplace…here’s the list:

Andretti Winery
Archery Summit
Arns Winery
Atalon Winery
Barlow Vineyards
Baxter Winery
Bennett Lane Winery
Black Cat Vineyards
Blankiet
Bouchaine Vineyards
Branham Estate Wines
Buehler Vineyards
Burgess Cellars
Cakebread Cellars
Casa Nuestra Winery and Vineyards
Ceja Vineyards
Corison Winery
Crane Family Vineyards
D’Argenzio Wines
Dyer Vineyards
Eagle Eye
Folio Winemakers’ Studio
Grgich Hills Estate
Hagen Heights
Hall Rutherford
Hendry Ranch Winery
Honig Vineyard and Winery
Jessup Cellars
Kasuari Wine
O’Brien Cellars
Pacific Ridge
Philippe-Lorraine
Romeo Vineyards & Cellars
Rabbit Ridge Winery & Vineyards
SOURCE-NAPA
Sawyer Cellars
Schramsberg Vineyards
Spring Mountain Vineyard
St. Supéry Vineyards and Winery

For the smaller wineries out there the new marketplace appears (at least on the surface) to be a solid distribution option. Read all about the launch via the press release.

[techtags: Napa, Napa Valley, wine, winery, AmericanWinery.com, direct wine sales, andretti winery, spring mountain vineyard]

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has written 724 posts on The Cork Board. He was born and aged in the Napa Valley and has a passion for wine, writing and social media, which led him to co-found this blog in early 2007. Follow him on Twitter and Google+.

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