OK, we admit it, we’re a bit geeky sometimes, and this post will probably take the cake in that regard. So, if you’re not into technology and what’s currently happening online, then you might as well stop reading now.
For those of you who’ve made it this far, you’ll know that we’ve written numerous times in the past about the
Sure, having a blog is a nice start, but there’s a lot more that can be done today to further enhance a brand and build buzz online. To illustrate the point, we’ve gone ahead and widgetized The Cork Board. What’s a widget you ask? Wikipedia describes it this way:
A widget is anything that can be embedded within a page of HTML, i.e. a web page. A widget adds some content to that page that is not static.
You can read the full definition here.
So basically, with a few clicks of the mouse, we’ve created a mini headline feed for The Cork Board and have given anyone and everyone the ability to take that feed and embed it on their website or blog. Obviously, this greatly extends the potential audience we’re able to reach.
To take our geekdom a step further, we clicked the mouse a few more times and turned The Cork Board into a full-fledged Facebook application. That’s right, now any Facebook user can add The Cork Board application to their profile page (and surprisingly to us, a few have done so already!)
Now, we’re under no illusions that thousands, or even hundreds of people would ever want to follow this here blog that closely, but that’s not the point. The wine industry is filled with interesting people, companies and organizations, each of which does have the potential to engage a large audience using such technologies. Sadly, at least when it comes to those in the Napa Valley, very few in the wine industry have even recognized, let alone embraced such tools.
So, anyone touching the wine industry who is interested in learning more about how to widgetize your blog and/or turn it into a Facebook application, leave us a comment and we’ll get in touch. Otherwise, we’ll return to our regularly scheduled, non-geek programming shortly.