Today, Business 2.0 has a write-up on Stormhoek Winery, a small South African outfit that has taken to the blogosphere (with assistance from Hugh MacLeod of gapingvoid) in a big way and is seeing an impressive business impact as a result.
The article talks about how Stormhoek executed a strategy that enabled it to engage with A-List tech industry bloggers such as Robert Scoble and Dave Winer at first, which is not a bad strategy. Afterall, it’s these guys who are the online trendsetters. And how have things progressed from there?
The buzz has spread beyond the tech community. Supermarkets and wine stores, including U.K. supermarket giant Tesco, are giving valuable shelf space to Stormhoek wines. That’s no small feat, with thousands of competing wineries hawking pretty good products for about $10.
Check out the full article, it makes for a decent case study (particularly for any of you smaller Napa Valley wineries looking to break through the noise!)…
Cheers guys, keep up the excellent work!